#Leica camera ag full#
With 360° customer data at their fingertips, their in-store teams will be able to view previous purchases, monitor social media interactions, previous abandoned purchases, and suggest additional services or complementary products via the full digital catalogue. Looking ahead, Leica is planning to introduce Cegid’s mobile clienteling solution into its store network, to empower its staff and provide an even more personalized in-store experience. Starting with a pilot in the head office store in Wetzlar, Germany, the roll-out plan will see all of Leica’s owned stores migrated onto the new system in the next 18 months. “This will not only provide consistency in terms of a single view of stock and customer data but, because of Cegid’s global experience, it will also allow us to centrally deploy the system while guaranteeing compliance in each market.” “The solution from Cegid will allow us to unify our store systems on one platform,” Heier continued. So our store staff have to be able to fulfil this complex dual role to deliver the premium level of bespoke service our customers have come to expect from their Leica shopping experiences.” “Our customers are passionate advocates of photography and expect an immersive brand experience in our stores that blends technical knowledge and operational expertise with inspiration and an artistic understanding of capturing a good shot.
#Leica camera ag software#
With a global presence, operating over 75 stores in 15 countries, including Germany, France, UK, China and the US, as well as an international network of 140 shop-in-shop format Leica Boutiques, Leica looked to the cloud to deliver a solution for integrating its store network onto one platform to provide a single view of the customer and inventory in order to drive even greater customer engagement.įollowing a rigorous selection process, Leica chose Cegid’s cloud-based omnichannel retail management software (Yourcegid Retail), having been impressed by its global capabilities, 24/7 international support and extensive experience in providing solutions for premium brands.īy providing a single view of customer and inventory data, Cegid will enable the business to deliver a more personalized and consistent level of in-store service across its international estate, as Helmut Heier, Head of Retail at Leica, explained:
#Leica camera ag upgrade#
Premium international camera and sport-optics manufacturer, Leica Camera AG, will upgrade its digital infrastructure across its global store estate with the implementation of a cloud-based omnichannel retail solution from Cegid. Matthias Harsch (Chairman), Dr.Leica Partners with Cegid to Focus on Enhanced Customer Experience Innovative products have been the driving force behind the company’s positive development in recent years. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses and optical devices. Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products.
0 kommentar(er)
